The International Conference 2010 presents:

TBWA is one of the fastest growing international agency networks made up of 258 full service
agencies in 77 countries with expertise in all of the disciplines required for the positioning,
launching and long-term management of brands. It is part of Omnicom Group Inc. and is one of
the top-five US-based agency networks.

TBWA’s way if thinking and working: Disruptive ideas expressed through Media Arts.
Disruption is both a mind-set and a methodology that TBWA uses every day in developing ideas
that help its clients find a completely original way of presenting a brand to the world. It is a
driving success for brands, by collaboratively, collectively and systematically interrogating and
challenging the conventional thinking that prevents so many brands and companies from
succeeding.

Media Arts is a philosophy that puts all the ways a brand connects at the center of what TBWA
stands for and how the network will operate in the future. It requires a deep understanding of how
audiences digest media and the various crafts we can use to tell brand stories.
TBWA’s major global clients include ABSOLUT, adidas, Apple, Beiersdorf, GSK, Henkel, Infiniti,
Mars, McDonald’s, Michelin, Nissan, Pernod Ricard, Samsonite, Standard Chartered Bank,
Singapore Airlines, Sony PlayStation and Visa.

Fast Company Magazine placed TBWA 24th on its 2009 list of “The World’s 50 Most
Innovative Companies.” TBWA was selected for its “challenges are not to be feared” attitude.
“These are the kind of enterprises that will redefine our future” says the magazine.